Deep scoring analysis · 2026 · 115 criteria
Claap scoring analysis
Video workspace and AI meeting assistant built for sales and product teams.
Scoring scale
Claap is a video workspace and AI meeting assistant built for sales and product teams. Acquired by lemlist in October 2025, Claap combines meeting recording with asynchronous video collaboration — video annotations, threaded comments, video replies, and a "video wiki" for team knowledge. Its sales-specific features include MEDDIC scoring, deal/pipeline insights, AI coaching, and deep CRM auto-sync. Below is a full category-by-category scoring based on the 2025 Meeting Intelligence Measurement Framework (115 criteria).
1. PLATFORMS & RECORDING — 85% (B+)
Strong coverage with Teams, Meet, Zoom, and Ringover VoIP. Desktop app and Chrome extension enable hybrid and in-person recording. Botless recording available. Limited mobile capabilities, no Webex/BlueJeans, and unconfirmed noise suppression are gaps.
| # | Criterion | Score | Justification |
|---|---|---|---|
| 1.1 | Microsoft Teams support | 5/5 | ✅ Full Teams support |
| 1.2 | Google Meet support | 5/5 | ✅ Full Google Meet support |
| 1.3 | Zoom / Webex support | 3/5 | ⚠️ Zoom supported; Webex not confirmed |
| 1.4 | Hybrid Meeting support | 3/5 | ⚠️ Desktop app and Chrome extension for non-bot recording; limited hybrid optimization |
| 1.5 | Phone Call (VoIP) recording | 5/5 | ✅ Ringover integration for VoIP |
| 1.6 | In-Person Recording | 5/5 | ✅ Screen/audio recording via desktop app; upload existing recordings |
| 1.7 | Record non-admin meetings | 5/5 | ✅ Bot or botless recording options |
| 1.8 | Mobile App / Mobile recording | 3/5 | ⚠️ Desktop-focused; mobile details limited |
| 1.9 | Automatic Recording | 5/5 | ✅ Calendar-based auto-recording |
| 1.10 | Upload Files | 5/5 | ✅ Upload existing recordings for processing |
| 1.11 | Click to Record | 5/5 | ✅ One-click recording via extension/app |
| 1.12 | Auto-join via calendar integration | 5/5 | ✅ Google Calendar + Outlook sync |
| 1.13 | Automatic meeting detection | 5/5 | ✅ Calendar-based auto-detection |
| 1.14 | Bot controls (mute/unmute) | 3/5 | ⚠️ Bot or botless options; control details limited |
| 1.15 | Noise suppression | 3/5 | ⚠️ Not explicitly confirmed |
| 1.16 | Concurrent recordings | 3/5 | ⚠️ Not confirmed |
| 1.17 | Manual start/stop | 5/5 | ✅ Manual recording control |
| 1.18 | Configurable audio/video modes | 5/5 | ✅ Screen recording, audio, video modes |
| 1.19 | Privacy-first (audio-only) mode | 3/5 | ⚠️ Botless recording available; not marketed as privacy-first |
| 1.20 | Calendar integration | 5/5 | ✅ Google Calendar + Outlook |
| 1.21 | Supported platforms | 3/5 | ⚠️ Zoom, Meet, Teams + Ringover; no Webex/BlueJeans |
Category total: 89 / 105
2. TRANSCRIPTION — 92% (A)
Excellent transcription with 99+ languages, speaker recognition, editable transcripts, and real-time transcription with automatic chaptering. Magic Clips for AI-generated highlight reels and Custom Glossary for business terminology are standout features. Filler word removal and dialect handling are unconfirmed.
| # | Criterion | Score | Justification |
|---|---|---|---|
| 2.1 | Transcriptions included | 5/5 | ✅ Included in all plans |
| 2.2 | Speaker recognition | 5/5 | ✅ Speaker identification |
| 2.3 | Speaker names | 5/5 | ✅ Speaker labeling |
| 2.4 | Transcribe video/audio uploads | 5/5 | ✅ Upload transcription supported |
| 2.5 | Export transcripts | 5/5 | ✅ Export available |
| 2.6 | Hybrid meeting transcription | 3/5 | ⚠️ Desktop app recording; limited hybrid optimization |
| 2.7 | Languages supported | 5/5 | ✅ 99+ languages |
| 2.8 | Dialects supported | 3/5 | ⚠️ Broad language coverage implies some dialect handling |
| 2.9 | Full-transcript search | 5/5 | ✅ Search across all transcripts |
| 2.10 | Edit transcription | 5/5 | ✅ Video editing via transcript |
| 2.11 | Share across organization | 5/5 | ✅ Video wiki with team sharing |
| 2.12 | Filler word removal | 3/5 | ⚠️ Not explicitly confirmed |
| 2.13 | Clips from transcript | 5/5 | ✅ Magic Clips — AI-generated highlight clips with Magic Clips Report |
| 2.14 | Custom vocabulary | 5/5 | ✅ Custom Glossary (April 2025) for business terminology |
| 2.15 | Real-time transcription | 5/5 | ✅ Real-time transcription with automatic chaptering |
Category total: 69 / 75
3. REPORTS & NOTES — 96% (A)
Outstanding reporting with AI-generated structured summaries, customizable templates per job type, MEDDIC scoring, AI coaching, and automatic follow-up email generation. Action items with next steps are well executed. Live coaching as real-time in-call prompts is unconfirmed.
| # | Criterion | Score | Justification |
|---|---|---|---|
| 3.1 | Meeting Notes | 5/5 | ✅ AI-generated structured summaries |
| 3.2 | Export / Download | 5/5 | ✅ Export available |
| 3.3 | Email pre-generated | 5/5 | ✅ AI Email v2 — auto-generated follow-up emails |
| 3.4 | Customize Notes | 5/5 | ✅ Customizable templates for different meeting types |
| 3.5 | Templates per Job | 5/5 | ✅ Sales, user research, and custom templates |
| 3.6 | Scorecard / Coaching | 5/5 | ✅ MEDDIC scoring, AI coaching, objection reports |
| 3.7 | Auto Meeting Detection | 5/5 | ✅ Calendar-based auto-detection |
| 3.8 | Live Coaching | 3/5 | ⚠️ AI coaching features; real-time prompts not confirmed |
| 3.9 | Assign tasks | 5/5 | ✅ Action items and next steps extraction |
Category total: 43 / 45
4. KNOWLEDGE MANAGEMENT — 100% (A+)
Full marks. Ask Claap AI enables querying across all meetings with answers. The video wiki serves as a genuine organization-level knowledge base with threaded comments, video replies, and annotations.
| # | Criterion | Score | Justification |
|---|---|---|---|
| 4.1 | Ask questions across all past meetings | 5/5 | ✅ Ask Claap AI (July 2025) — query across all meetings |
| 4.2 | Organization-level knowledge | 5/5 | ✅ Video wiki — centralized team knowledge base |
Category total: 10 / 10
5. ADMIN & CONTROL — 76% (B)
Custom Glossary for org-wide terminology and configurable recording settings are solid. Sentiment analysis toggles, hybrid speaker detection, and smart participation rules are partial or unconfirmed. Room for improvement in admin granularity.
| # | Criterion | Score | Justification |
|---|---|---|---|
| 5.1 | Custom vocabulary (admin) | 5/5 | ✅ Custom Glossary for org-wide terminology |
| 5.2 | Sentiment analysis toggles | 3/5 | ⚠️ Engagement metrics; sentiment details limited |
| 5.3 | Hybrid speaker detection | 3/5 | ⚠️ Speaker detection available; hybrid optimization limited |
| 5.4 | Configurable recording settings | 5/5 | ✅ Admin controls for recording |
| 5.5 | Smart participation rules | 3/5 | ⚠️ Calendar-based; team automations (July 2025) |
Category total: 19 / 25
6. SUPPORT & ONBOARDING — 100% (A+)
Full marks. Online video tutorials, dedicated account manager on Enterprise, training and personalization with migration support, and chat support are all confirmed and well executed.
| # | Criterion | Score | Justification |
|---|---|---|---|
| 6.1 | Online Video Tutorials | 5/5 | ✅ Documentation and resources |
| 6.2 | Dedicated Account Manager | 5/5 | ✅ Enterprise plan — white-glove onboarding |
| 6.3 | Training & Personalization | 5/5 | ✅ Migration support + dedicated onboarding (Enterprise) |
| 6.4 | Chat & Support | 5/5 | ✅ Support available |
Category total: 20 / 20
7. ORGANIZATION — 87% (A−)
Strong organizational features with search across all content, video wiki, team workspaces, meetings library, Smart Tables with Smart Columns for advanced filtering, and folder organization. Automatic folder distribution and dedicated filters by participants/company are partial or unconfirmed.
| # | Criterion | Score | Justification |
|---|---|---|---|
| 7.1 | Search within meetings | 5/5 | ✅ Search across all content |
| 7.2 | Automatic folder distribution | 3/5 | ⚠️ Team automations; no rule-based folder sorting confirmed |
| 7.3 | Organization-level knowledge | 5/5 | ✅ Video wiki for org-wide knowledge |
| 7.4 | Team workspaces | 5/5 | ✅ Team collaboration with annotations, comments, video replies |
| 7.5 | Meetings library | 5/5 | ✅ Searchable video library |
| 7.6 | Smart filters | 5/5 | ✅ Smart Tables + Smart Columns for advanced filtering and visualization |
| 7.7 | Folders | 5/5 | ✅ Folder organization |
| 7.8 | Filter by participants | 3/5 | ⚠️ Search-based; dedicated filter not confirmed |
| 7.9 | Filter by company | 3/5 | ⚠️ Not confirmed |
Category total: 39 / 45
8. INTEGRATION — 73% (C+)
Deep CRM auto-enrichment (Salesforce, HubSpot, Pipedrive, Attio) and extensive productivity tools (Notion, Jira, ClickUp, Confluence, Trello, Asana, Figma, Slack) are genuine strengths. Ringover VoIP, API + Webhooks + MCP are solid. Major gaps: no OneNote, no OneDrive, limited ATS (Allo only), and Zapier not explicitly confirmed.
| # | Criterion | Score | Justification |
|---|---|---|---|
| 8.1 | OneNote | 1/5 | ❌ No OneNote integration |
| 8.2 | OneDrive | 1/5 | ❌ No OneDrive integration |
| 8.3 | CRM | 5/5 | ✅ Deep CRM — Salesforce, HubSpot, Pipedrive, Attio with auto-enrichment |
| 8.4 | G Suite / Google Workspace | 5/5 | ✅ Google Calendar, Gmail |
| 8.5 | ATS | 3/5 | ⚠️ Allo integration; limited ATS ecosystem |
| 8.6 | Productivity tools | 5/5 | ✅ Extensive — Notion, Jira, ClickUp, Confluence, Trello, Asana, Figma, Slack |
| 8.7 | VoIP | 5/5 | ✅ Ringover integration |
| 8.8 | API | 5/5 | ✅ API access (Enterprise) + Webhooks (July 2025) + MCP |
| 8.9 | Zapier | 3/5 | ⚠️ Webhooks available; Zapier not explicitly confirmed |
Category total: 33 / 45
9. CONVERSATION INTELLIGENCE / ANALYTICS — 91% (A)
Strong CI with AI summaries, Smart Tables for cross-meeting analysis, MEDDIC scoring, AI coaching, objection and competitor tracking, automatic topic detection, and action item extraction. Talk-time ratios and engagement metrics are solid. Sentiment analysis depth and standalone question detection are partial.
| # | Criterion | Score | Justification |
|---|---|---|---|
| 9.1 | Single Meeting AI Insights | 5/5 | ✅ AI summaries, decisions, action items |
| 9.2 | Multi-Meeting AI Insights | 5/5 | ✅ Smart Tables — cross-meeting analysis and visualization |
| 9.3 | Scorecard & Coaching Insights | 5/5 | ✅ MEDDIC scoring, AI coaching, objection reports |
| 9.4 | Keyword Tracking | 5/5 | ✅ Objection and competitor tracking |
| 9.5 | Sentiment Analysis | 3/5 | ⚠️ Engagement metrics; full sentiment details limited |
| 9.6 | Key Topic Detection | 5/5 | ✅ Automatic topic detection with chaptering |
| 9.7 | Speech Analytics | 5/5 | ✅ Talk-time ratios and engagement metrics |
| 9.8 | Action Item Detection | 5/5 | ✅ Automatic action item extraction |
| 9.9 | Question Detection | 3/5 | ⚠️ Not confirmed as standalone |
Category total: 41 / 45
10. SECURITY & COMPLIANCE — 87% (A−)
Strong security posture for EU organizations: French company with EU jurisdiction, no Patriot Act exposure, SOC 2 Type II, GDPR-native compliance, zero-knowledge architecture, and end-to-end encryption. Configurable data retention and SSO/SCIM on Enterprise. Gaps include no confirmed HIPAA, no explicit BYOK/private storage, no confirmed 0-day vendor retention, and no confirmed BAA with LLM providers.
| # | Criterion | Score | Justification |
|---|---|---|---|
| 10.1 | Data retention policy | 5/5 | ✅ Configurable retention policies |
| 10.2 | SOC 2 Compliant | 5/5 | ✅ SOC 2 Type II compliant |
| 10.3 | SAML-based SSO | 5/5 | ✅ SSO + SCIM on Enterprise plan |
| 10.4 | GDPR Compliant | 5/5 | ✅ Fully GDPR compliant — French company, EU operations |
| 10.5 | Uses your data to train AI? | 5/5 | ✅ No — users maintain full data ownership |
| 10.6 | Anonymized data sent to LLMs | 5/5 | ✅ Zero-knowledge architecture; end-to-end encryption |
| 10.7 | Patriot Act exposure | 5/5 | ✅ No — French company, EU jurisdiction |
| 10.8 | Text-Only Recording | 3/5 | ⚠️ Botless audio recording available; text-only not confirmed |
| 10.9 | Private storage options | 3/5 | ⚠️ Not explicitly confirmed |
| 10.10 | BAA with LLM providers | 3/5 | ⚠️ Not confirmed |
| 10.11 | 0-day vendor data retention | 3/5 | ⚠️ Not confirmed |
| 10.12 | Data stored in EU only | 5/5 | ✅ French company with EU operations — strong EU data residency |
Category total: 52 / 60
11. PRICING & PLANS
Claap offers a free Starter plan with 300 minutes total (not monthly), 10 videos, and 3 months storage. Pro at €24–30/user/mo unlocks unlimited recordings and 1,000 min/month. Business at €48–60/user/mo adds AI sales agents, CRM enrichment, and coaching. Enterprise adds SSO, SCIM, and white-glove onboarding.
| Plan Feature | Details | Score |
|---|---|---|
| Free tier availability | ✅ Free Starter plan — 300 minutes total, 10 videos, 3 months storage | 3/5 |
| Free tier features | ⚠️ Recorder, AI summary, transcript, core integrations — very limited minutes | 3/5 |
| Pro / Team price | €24–30/user/mo — €24 annual / €30 monthly | 4/5 |
| Pro / Team features | ✅ Unlimited recordings, 1,000 min/month, AI summaries, meeting insights, video editing, 10+ integrations | 4/5 |
| Business price | €48–60/user/mo — €48 annual / €60 monthly | 2/5 |
| Business features | ✅ Unlimited recording time, AI sales agents, CRM enrichment, deal insights, coaching, advanced automations | 5/5 |
| Enterprise price | Custom pricing | 3/5 |
| Enterprise features | ✅ SSO, SCIM, dedicated support, white-glove onboarding, migration, API access | 5/5 |
12. QUALITATIVE ASSESSMENT
Advantages
- Video workspace + meeting AI — unique async collaboration (annotations, video replies, polls, threaded comments)
- Magic Clips + Magic Clips Report — AI-generated highlight reels centralized in reports
- MEDDIC scoring and deal/pipeline insights for sales
- Smart Tables + Smart Columns — advanced cross-meeting analysis and visualization
- Custom Glossary for business terminology accuracy
- Ask Claap AI for querying across all meetings
- French company — EU jurisdiction, no Patriot Act, GDPR-native
- SOC 2 Type II + zero-knowledge architecture
- Deep CRM auto-enrichment (Salesforce, HubSpot, Pipedrive, Attio)
- Extensive productivity integrations (Notion, Jira, Figma, Confluence, etc.)
- Ringover VoIP integration
- API + Webhooks + MCP
- 99+ languages
Disadvantages
- Premium pricing — €48/mo for Business plan with full sales features
- Free tier very limited — 300 minutes total (not monthly), 3 months storage
- Acquired by lemlist (Oct 2025) — strategic direction may shift toward outbound sales
- No Webex/BlueJeans support
- No OneNote/OneDrive integration
- Limited mobile app capabilities
- No confirmed HIPAA compliance
- Live coaching not confirmed as real-time in-call prompts
- Sentiment analysis details limited
- No dedicated in-person recording mode
- Botless recording less seamless than dedicated privacy-first tools
USE-CASE FIT MATRIX
How well Claap fits different roles and team types.
| Use Case | Fit | Notes |
|---|---|---|
| Recruiter fit | Moderate | Limited ATS (Allo only); templates useful but not recruiting-specific |
| Sales fit | Strong | MEDDIC scoring, deal insights, CRM auto-sync, Magic Clips, AI coaching |
| Manager fit | Strong | Smart Tables, team analytics, video wiki, async collaboration |
| Enterprise / CISO fit | Strong | French/EU company, SOC 2, zero-knowledge, SSO/SCIM, GDPR-native |
| Freelance fit | Moderate | Free tier exists but very limited (300 min total); pricing premium for individuals |
Three-Way Comparison
| Category | Claap | Grain | Gong |
|---|---|---|---|
| Platforms & Recording | 81% (B+) | 79% (B+) | 75% (B) |
| Transcription | 90% (A) | 83% (A−) | 87% (A) |
| Reports & Notes | 94% (A) | 78% (B+) | 91% (A+) |
| Knowledge Management | 100% (A+) | 100% (A+) | 100% (A+) |
| Admin & Control | 70% (B) | 90% (A) | 60% (C) |
| Support & Onboarding | 100% (A+) | 88% (A−) | 88% (A−) |
| Organization | 83% (A−) | 89% (A) | 94% (A) |
| Integration | 67% (C+) | 61% (C+) | 51% (D) |
| Conversation Intelligence | 89% (A) | 89% (A) | 83% (A) |
| Security & Compliance | 83% (A−) | 50% (C+) | 70% (B−) |
| OVERALL | 86.0 (A) | 81.0 (A−) | 84.5 (A) |
Key Strengths
- Most complete sales-oriented notetaker — combines meeting intelligence with async video collaboration
- EU jurisdiction advantage — French company with no Patriot Act exposure, GDPR-native
- Magic Clips + Reports — AI-generated highlight reels with centralized reporting
- MEDDIC scoring and deal/pipeline insights for structured sales methodology
- Smart Tables + Smart Columns — advanced cross-meeting analysis and visualization
- Custom Glossary for business terminology accuracy across the org
- Ask Claap AI — query entire meeting library with contextual answers
- Deep CRM auto-enrichment (Salesforce, HubSpot, Pipedrive, Attio)
- Extensive productivity integrations (Notion, Jira, Figma, Confluence, Slack)
- Zero-knowledge architecture with end-to-end encryption
- 99+ language support
Areas for Improvement
- Premium pricing — €48/mo for Business plan is among the most expensive
- Very limited free tier — 300 minutes total (not monthly), 10 videos, 3 months storage
- Acquisition uncertainty — lemlist acquisition (Oct 2025) may shift focus toward outbound sales
- No Webex or BlueJeans support
- No OneNote or OneDrive integration
- Limited mobile capabilities — desktop-focused
- No confirmed HIPAA compliance
- Live coaching not confirmed as real-time in-call prompts
- Sentiment analysis depth is limited
- No dedicated in-person recording mode
- Limited ATS ecosystem (Allo only)
Bottom Line
Claap scores ~70/100 (Grade A) — the most complete sales-oriented notetaker in this comparison, combining strong meeting intelligence with a unique async video collaboration layer. Its EU jurisdiction (French company, no Patriot Act) gives it a significant security advantage over US-based competitors. The MEDDIC scoring, Magic Clips, Smart Tables, and Custom Glossary make it a powerful tool for revenue teams.
However, its premium pricing (€48/mo for full features), very limited free tier, and recent acquisition by lemlist introduce uncertainty about its long-term direction. Best suited for European sales teams and product organizations that value both meeting intelligence and async video collaboration.
For sales teams: Excellent — MEDDIC scoring, deal insights, CRM auto-sync, Magic Clips, AI coaching.
For managers: Strong — Smart Tables, team analytics, video wiki, async collaboration.
For European enterprises: Strong pick — EU jurisdiction, SOC 2, GDPR-native, zero-knowledge.
For freelancers: Weak — free tier too limited; pricing premium for individuals.
For recruiters: Moderate — limited ATS integration; templates useful but not recruiting-specific.