Deep scoring analysis · 2026 · 115 criteria
Spiky.ai scoring analysis
Sales-focused conversation intelligence with real-time in-call coaching.
Scoring scale
Spiky.ai is a sales-focused conversation intelligence platform that goes far beyond basic notetaking. Its core differentiator is real-time, in-call coaching — providing live prompts during sales calls to help reps handle objections, follow playbooks (MEDDPICC, BANT), and optimize talk-to-listen ratios. Spiky targets revenue teams with deep CRM auto-sync, emotional intelligence (EQ) analysis, and executive dashboards for performance management. Below is a full category-by-category scoring based on the 2025 Meeting Intelligence Measurement Framework (115 criteria).
1. PLATFORMS & RECORDING — 83% (B)
Solid platform coverage with Teams, Meet, Zoom, and Webex. Calendar-based auto-join, mobile app, and manual recording are confirmed. Gaps include limited hybrid/in-person optimization, unconfirmed upload support, noise suppression, concurrent recordings, and privacy-first audio-only mode.
| # | Criterion | Score | Justification |
|---|---|---|---|
| 1.1 | Microsoft Teams support | 5/5 | ✅ Full Teams integration |
| 1.2 | Google Meet support | 5/5 | ✅ Full Google Meet integration |
| 1.3 | Zoom / Webex support | 5/5 | ✅ Zoom + Webex supported |
| 1.4 | Hybrid Meeting support | 3/5 | ⚠️ Primarily virtual-focused; limited hybrid features |
| 1.5 | Phone Call (VoIP) recording | 3/5 | ⚠️ Not explicitly confirmed as standalone |
| 1.6 | In-Person Recording | 3/5 | ⚠️ Mobile app available; in-person not a primary use case |
| 1.7 | Record non-admin meetings | 5/5 | ✅ Bot joins as participant |
| 1.8 | Mobile App / Mobile recording | 5/5 | ✅ iOS app available |
| 1.9 | Automatic Recording | 5/5 | ✅ Calendar-based auto-join |
| 1.10 | Upload Files | 3/5 | ⚠️ Not explicitly confirmed |
| 1.11 | Click to Record | 5/5 | ✅ Manual recording available |
| 1.12 | Auto-join via calendar integration | 5/5 | ✅ Calendar sync with auto-join |
| 1.13 | Automatic meeting detection | 5/5 | ✅ Calendar-based detection |
| 1.14 | Bot controls (mute/unmute) | 3/5 | ⚠️ Bot joins meetings; control details limited |
| 1.15 | Noise suppression | 3/5 | ⚠️ Not explicitly confirmed |
| 1.16 | Concurrent recordings | 3/5 | ⚠️ Not explicitly confirmed |
| 1.17 | Manual start/stop | 5/5 | ✅ Manual control available |
| 1.18 | Configurable audio/video modes | 3/5 | ⚠️ Not detailed |
| 1.19 | Privacy-first (audio-only) mode | 3/5 | ⚠️ Not a primary feature |
| 1.20 | Calendar integration | 5/5 | ✅ Calendar sync supported |
| 1.21 | Supported platforms | 5/5 | ✅ Zoom, Meet, Teams, Webex |
Category total: 87 / 105
2. TRANSCRIPTION — 81% (A−)
Good transcription with speaker recognition, real-time transcription, searchable transcripts, and reel sharing for key moments. Gaps include unconfirmed upload transcription, hybrid optimization, dialect support, filler word removal, custom vocabulary, and edit capabilities.
| # | Criterion | Score | Justification |
|---|---|---|---|
| 2.1 | Transcriptions included | 5/5 | ✅ Included in all plans |
| 2.2 | Speaker recognition | 5/5 | ✅ Multi-speaker recognition |
| 2.3 | Speaker names | 5/5 | ✅ Speaker labeling |
| 2.4 | Transcribe video/audio uploads | 3/5 | ⚠️ Not explicitly confirmed |
| 2.5 | Export transcripts | 5/5 | ✅ Export available |
| 2.6 | Hybrid meeting transcription | 3/5 | ⚠️ Limited hybrid optimization |
| 2.7 | Languages supported | 3/5 | ⚠️ Multilingual; exact count not specified |
| 2.8 | Dialects supported | 3/5 | ⚠️ Not detailed |
| 2.9 | Full-transcript search | 5/5 | ✅ Searchable transcripts |
| 2.10 | Edit transcription | 3/5 | ⚠️ Not confirmed |
| 2.11 | Share across organization | 5/5 | ✅ Team sharing and collaboration |
| 2.12 | Filler word removal | 3/5 | ⚠️ Not confirmed |
| 2.13 | Clips from transcript | 5/5 | ✅ Reel sharing — create and share key moments |
| 2.14 | Custom vocabulary | 3/5 | ⚠️ Not confirmed |
| 2.15 | Real-time transcription | 5/5 | ✅ Real-time transcription during meetings |
Category total: 61 / 75
3. REPORTS & NOTES — 100% (A+)
Perfect score. Spiky.ai excels in AI-generated meeting summaries, automated follow-ups, customizable playbooks (MEDDPICC, BANT), and its core differentiators: real-time in-call coaching prompts and performance scorecards with a traffic-light system. Action items are well extracted.
| # | Criterion | Score | Justification |
|---|---|---|---|
| 3.1 | Meeting Notes | 5/5 | ✅ AI-generated summaries with key topics and action items |
| 3.2 | Export / Download | 5/5 | ✅ Export available |
| 3.3 | Email pre-generated | 5/5 | ✅ Automated follow-ups |
| 3.4 | Customize Notes | 5/5 | ✅ Customizable playbooks and battlecards |
| 3.5 | Templates per Job | 5/5 | ✅ Sales playbook templates — MEDDPICC, BANT, custom frameworks |
| 3.6 | Scorecard / Coaching | 5/5 | ✅ Core differentiator — performance scoring with traffic-light system |
| 3.7 | Auto Meeting Detection | 5/5 | ✅ Calendar-based auto-detection |
| 3.8 | Live Coaching | 5/5 | ✅ Core differentiator — real-time in-call coaching prompts |
| 3.9 | Assign tasks | 5/5 | ✅ Action item extraction |
Category total: 45 / 45
4. KNOWLEDGE MANAGEMENT — 100% (A+)
Full marks. AI chatbot enables querying across all past meetings, and team-wide analytics with shared insights provide genuine organization-level knowledge management.
| # | Criterion | Score | Justification |
|---|---|---|---|
| 4.1 | Ask questions across all past meetings | 5/5 | ✅ AI chatbot for querying meeting content |
| 4.2 | Organization-level knowledge | 5/5 | ✅ Team-wide analytics and shared insights |
Category total: 10 / 10
5. ADMIN & CONTROL — 76% (B)
Moderate admin controls. Sentiment and EQ analysis are built-in, and configurable recording settings are confirmed. Custom vocabulary via playbook customization is partial, and hybrid speaker detection plus smart participation rules are limited.
| # | Criterion | Score | Justification |
|---|---|---|---|
| 5.1 | Custom vocabulary (admin) | 3/5 | ⚠️ Playbook customization; no dedicated vocabulary engine |
| 5.2 | Sentiment analysis toggles | 5/5 | ✅ Sentiment and EQ analysis built-in |
| 5.3 | Hybrid speaker detection | 3/5 | ⚠️ Speaker detection available; hybrid optimization limited |
| 5.4 | Configurable recording settings | 5/5 | ✅ Admin controls available |
| 5.5 | Smart participation rules | 3/5 | ⚠️ Calendar-based; limited automation |
Category total: 19 / 25
6. SUPPORT & ONBOARDING — 100% (A+)
Full marks. Online video tutorials, dedicated account manager on Enterprise/Premium, personalized coaching and onboarding, and general chat support are all confirmed.
| # | Criterion | Score | Justification |
|---|---|---|---|
| 6.1 | Online Video Tutorials | 5/5 | ✅ Documentation and resources |
| 6.2 | Dedicated Account Manager | 5/5 | ✅ Enterprise/Premium plans |
| 6.3 | Training & Personalization | 5/5 | ✅ Personalized coaching and onboarding |
| 6.4 | Chat & Support | 5/5 | ✅ Support available |
Category total: 20 / 20
7. ORGANIZATION — 78% (B)
Moderate organizational features. Search, team workspaces, meeting library, and organization-level knowledge are confirmed. Automatic folder distribution, smart filters, folders, and filters by participants/company are unconfirmed or partial.
| # | Criterion | Score | Justification |
|---|---|---|---|
| 7.1 | Search within meetings | 5/5 | ✅ Search across meeting content |
| 7.2 | Automatic folder distribution | 3/5 | ⚠️ Not confirmed |
| 7.3 | Organization-level knowledge | 5/5 | ✅ Team analytics and shared insights |
| 7.4 | Team workspaces | 5/5 | ✅ Team collaboration features |
| 7.5 | Meetings library | 5/5 | ✅ Meeting library with playback |
| 7.6 | Smart filters | 3/5 | ⚠️ Basic filtering |
| 7.7 | Folders | 3/5 | ⚠️ Not confirmed |
| 7.8 | Filter by participants | 3/5 | ⚠️ Not confirmed |
| 7.9 | Filter by company | 3/5 | ⚠️ Not confirmed |
Category total: 35 / 45
8. INTEGRATION — 53% (C)
Weak integration ecosystem. Deep CRM auto-sync (Salesforce, HubSpot, Zoho, Pipedrive), Slack notifications, and Zapier are confirmed. Major gaps: no OneNote, no OneDrive, no ATS, limited Google Workspace beyond Calendar, no confirmed VoIP or public API.
| # | Criterion | Score | Justification |
|---|---|---|---|
| 8.1 | OneNote | 0/5 | ❌ No OneNote integration |
| 8.2 | OneDrive | 0/5 | ❌ No OneDrive integration |
| 8.3 | CRM | 5/5 | ✅ Deep CRM — Salesforce, HubSpot, Zoho, Pipedrive with auto-sync |
| 8.4 | G Suite / Google Workspace | 3/5 | ⚠️ Calendar integration; limited Docs/Sheets |
| 8.5 | ATS | 0/5 | ❌ No ATS integration |
| 8.6 | Productivity tools | 5/5 | ✅ Slack for real-time notifications |
| 8.7 | VoIP | 3/5 | ⚠️ Not confirmed |
| 8.8 | API | 3/5 | ⚠️ Not publicly documented |
| 8.9 | Zapier | 5/5 | ✅ Zapier connector available |
Category total: 24 / 45
9. CONVERSATION INTELLIGENCE / ANALYTICS — 100% (A+)
Best-in-class conversation intelligence. Real-time in-call coaching, EQ analysis (sentiment, engagement, buyer intent), comprehensive speech analytics (talk ratio, pace, patience, positivity, voice emotions), MEDDPICC/BANT playbook enforcement, keyword tracking, and executive dashboard make this the strongest CI platform reviewed.
| # | Criterion | Score | Justification |
|---|---|---|---|
| 9.1 | Single Meeting AI Insights | 5/5 | ✅ AI summaries, key moments, sentiment |
| 9.2 | Multi-Meeting AI Insights | 5/5 | ✅ Cross-meeting analytics and trend detection |
| 9.3 | Scorecard & Coaching Insights | 5/5 | ✅ Best-in-class — performance scoring, traffic-light system, executive dashboard |
| 9.4 | Keyword Tracking | 5/5 | ✅ Topic and keyword detection across conversations |
| 9.5 | Sentiment Analysis | 5/5 | ✅ Emotional Intelligence (EQ) analysis — sentiment, engagement, buyer intent |
| 9.6 | Key Topic Detection | 5/5 | ✅ Automatic topic detection |
| 9.7 | Speech Analytics | 5/5 | ✅ Comprehensive — talk-to-listen ratio, speaking pace, patience, positivity, voice emotions |
| 9.8 | Action Item Detection | 5/5 | ✅ Automatic action item extraction |
| 9.9 | Question Detection | 5/5 | ✅ Question ratio tracking |
Category total: 45 / 45
10. SECURITY & COMPLIANCE — 62% (C+)
Weak security transparency. SOC 2 Type II and GDPR compliance are confirmed, but many criteria are unconfirmed: data retention details, SAML SSO, AI training policy, anonymized LLM data, BAA, 0-day vendor retention, and private storage. US-based with likely US infrastructure and no confirmed EU-only hosting.
| # | Criterion | Score | Justification |
|---|---|---|---|
| 10.1 | Data retention policy | 3/5 | ⚠️ Not detailed publicly |
| 10.2 | SOC 2 Compliant | 5/5 | ✅ SOC 2 Type II certified |
| 10.3 | SAML-based SSO | 3/5 | ⚠️ Not confirmed |
| 10.4 | GDPR Compliant | 5/5 | ✅ Fully GDPR compliant |
| 10.5 | Uses your data to train AI? | 3/5 | ⚠️ Not explicitly stated |
| 10.6 | Anonymized data sent to LLMs | 3/5 | ⚠️ Industry-standard encryption; details limited |
| 10.7 | Patriot Act exposure | 3/5 | ⚠️ US-based; KVKK (Turkish) compliance suggests some EU awareness |
| 10.8 | Text-Only Recording | 3/5 | ⚠️ Not confirmed |
| 10.9 | Private storage options | 3/5 | ⚠️ Not confirmed |
| 10.10 | BAA with LLM providers | 3/5 | ⚠️ Not confirmed |
| 10.11 | 0-day vendor data retention | 3/5 | ⚠️ Not confirmed |
| 10.12 | Data stored in EU only | 0/5 | ❌ Not confirmed; likely US infrastructure |
Category total: 37 / 60
11. PRICING & PLANS
Spiky.ai offers a free plan with 3 meetings/user/month including basic transcription and summaries. Pro/Plus tiers at ~$15–29/user/mo add AI coaching, CRM integrations, Slack, and pre-built playbooks. Business/Premium at ~$39–49/user/mo includes the executive dashboard, advanced analytics, and full coaching suite. Enterprise offers custom pricing with dedicated support and advanced security controls.
| Plan Feature | Details | Score |
|---|---|---|
| Free tier availability | ✅ Free plan — 3 meetings/user/month | 4/5 |
| Free tier features | ⚠️ Basic transcription, summaries, limited meetings | 3/5 |
| Pro / Plus price | ~$15–29/user/mo — varies by tier (Plus, Pro, Premium) | 4/5 |
| Pro / Plus features | ✅ AI coaching, CRM integrations, Slack, pre-built playbooks | 5/5 |
| Business / Premium price | ~$39–49/user/mo | 4/5 |
| Business / Premium features | ✅ Executive dashboard, advanced analytics, full coaching suite | 5/5 |
| Enterprise price | Custom pricing — contact sales | 3/5 |
| Enterprise features | ✅ Custom security, dedicated support, advanced controls | 5/5 |
12. QUALITATIVE ASSESSMENT
Advantages
- Best conversation intelligence — 100% score in CI/Analytics category
- Real-time in-call coaching — unique live prompts during sales calls
- Emotional Intelligence (EQ) analysis — sentiment, engagement, buyer intent
- Comprehensive speech analytics — talk ratio, pace, patience, positivity, voice emotions
- Sales playbook enforcement — MEDDPICC, BANT with live guidance
- Deep CRM auto-sync — Salesforce, HubSpot, Zoho, Pipedrive
- Executive dashboard for team performance management
- Reel sharing for key moments
- Question ratio tracking
- Free tier available (3 meetings/month)
- SOC 2 Type II + GDPR + KVKK compliant
- Competitive pricing for the feature depth
Disadvantages
- Sales-focused — limited value for non-sales use cases
- Weakest security transparency — many criteria unconfirmed
- No ATS integration
- No OneNote/OneDrive integration
- No EU-only data hosting
- Limited hybrid/in-person optimization
- Language support count not specified
- No custom vocabulary engine
- No public API documented
- Limited organizational features (folders, filters)
- Platform support narrower than some competitors
- Data training policy not explicitly stated
USE-CASE FIT MATRIX
How well Spiky.ai fits different roles and team types.
| Use Case | Fit | Notes |
|---|---|---|
| Recruiter fit | Moderate | No ATS; but coaching and scorecards useful for interview evaluation |
| Sales fit | Strong | Best sales tool reviewed — real-time coaching, playbooks, CRM sync, EQ analysis |
| Manager fit | Strong | Executive dashboard, team analytics, performance scoring |
| Enterprise / CISO fit | Moderate | SOC 2 + GDPR; but many security details unconfirmed, no EU-only hosting |
| Freelance fit | Moderate | Free tier exists; but tool is designed for teams, not individuals |
Three-Way Comparison
| Category | Spiky.ai | Otter.ai | Fireflies |
|---|---|---|---|
| Platforms & Recording | 74% (B) | 75% (B) | 79% (B+) |
| Transcription | 77% (A−) | 87% (A) | 83% (A−) |
| Reports & Notes | 100% (A+) | 78% (B+) | 83% (A) |
| Knowledge Management | 100% (A+) | 100% (A+) | 100% (A+) |
| Admin & Control | 70% (B) | 60% (C) | 90% (A) |
| Support & Onboarding | 100% (A+) | 88% (A−) | 88% (A−) |
| Organization | 72% (B) | 94% (A) | 89% (A) |
| Integration | 50% (C) | 51% (D) | 61% (C+) |
| Conversation Intelligence | 100% (A+) | 83% (A) | 89% (A) |
| Security & Compliance | 54% (C+) | 70% (B−) | 50% (C+) |
| OVERALL | 80.0 (B+) | 78.0 (B+) | 76.5 (B+) |
Key Strengths
- Undisputed leader in conversation intelligence — 100% score in CI/Analytics, the only tool reviewed to achieve this
- Real-time in-call coaching — live prompts during sales calls for objection handling, playbook adherence, and talk ratio optimization
- Emotional Intelligence (EQ) analysis — sentiment, engagement, and buyer intent detection
- Comprehensive speech analytics — talk-to-listen ratio, speaking pace, patience, positivity, voice emotions
- Sales playbook enforcement — MEDDPICC, BANT frameworks with real-time guidance
- Performance scorecards with traffic-light system and executive dashboard
- Deep CRM auto-sync — Salesforce, HubSpot, Zoho, Pipedrive
- Reel sharing for creating and distributing key moments
- Question ratio tracking for call quality analysis
- Competitive pricing — coaching features that competitors charge $50+ for at ~$29/mo
Areas for Improvement
- Security transparency — weakest in comparison; many criteria unconfirmed
- No ATS integration — weak for recruiting workflows
- No OneNote or OneDrive integration
- No EU-only data hosting — likely US infrastructure
- Limited hybrid/in-person optimization
- Language support count not specified
- No custom vocabulary engine
- No publicly documented API
- Limited organizational features — folders, filters unconfirmed
- Sales-only focus — limited value for non-revenue teams
- Data training policy not explicitly stated
Bottom Line
Spiky.ai scores ~70/100 (Grade B+) — the undisputed leader in conversation intelligence and sales coaching. It is the only tool reviewed that scores 100% in both Reports & Notes and Conversation Intelligence, thanks to its real-time in-call coaching, EQ analysis, speech analytics, and playbook enforcement. For revenue teams, it delivers capabilities that competitors like Chorus and Gong charge significantly more for.
However, its security transparency is the weakest in the comparison, it lacks ATS/EU hosting, and it is heavily sales-oriented — teams outside of sales/revenue will find limited value. Choose Spiky if sales performance is your #1 priority.
For sales teams: Best-in-class — real-time coaching, playbooks, CRM sync, EQ analysis, speech analytics.
For managers: Strong — executive dashboard, team analytics, performance scoring, traffic-light system.
For enterprises: Moderate — SOC 2 + GDPR, but many security details unconfirmed, no EU-only hosting.
For freelancers: Moderate — free tier exists but tool is designed for teams, not individuals.
For recruiters: Moderate — no ATS; but coaching and scorecards useful for interview evaluation.